Being aware of and how to utilize the latest updates and trends from top platforms to benefit your website can keep you competitive and assist your business to get the greatest return on investment from every Marketing dollar.
For example, your brand could benefit from understanding and utilizing trends such as updates to:
How You Should Stay Current
This might seem obvious, but your first step to understanding Social Media’s value to businesses is by using it yourself. You’ll soon see the user’s point of view, which can be beneficial when promoting your own content. Is there something that really annoys you about objectivity of the steady content barrage on Facebook or Twitter? You can now keep that in mind regarding content for your business to have a better chance of reaching your intended audience.
Like to be the first to know? You’ll appreciate breaking news stories! Set up tracking alerts for popular hashtags and news trends. This can be done via:
- Google Alerts
- Instagram Explore Tab
For example, a major trending campaign like ShareACoke can be followed and benchmarked for additional insight on how long-term campaigns affect user engagement. Utilize a/b testing to establish the most effective components for your own marketing campaign(s).
Subscribe to Trustworthy Blogs and Publications
The digital world moves extremely fast and places a premium on accessing the right information as quickly as possible. It’s best to get your information from trustworthy blogs and publications, such as:
- AWG Blog
- Social Media Today
- Social Media Examiner
- Post Planner
- Content Marketing Institute
Analyze Your Own Social Media Metrics
Utilize Social Media analytics for personal performance (use in addition to algorithm changes/updates and trending practices). This can also provide valuable insight as to how these new rules and updates apply to and/or affect your brand. The correct informational context is crucial, so it’s best to have an established method to understand and to deploy your data across all channels.